Annual Incremental Revenue
Incremental Room Nights
Leading operator was looking to improve booking revenues on their brand’s website, but had a number of challenges to consider:
Advanced segmenting and targeting a highly heterogeneous consumer base.
Coveted destinations in a competitive industry, with continuous price benchmarking.
Rapid competitor price reaction to any promotions or discounting.
The hospitality chain's goal was to create seamless user experiences that increase hotel booking revenue from their brand’s website.