Revenue Lift
Increased Annual Revenue
Annual Cost Savings
Client had an annual “reinvestment” budget of ~$50m in scope and was looking to optimize that spend via:
Improving revenue generated in return
Surgically reducing budget
Focusing on digital, short-term incentives to stimulate demand
The client had full control over AM controls and ran a dozen different scenarios to determine how they wanted to leverage the technology long term.
Within 10 weeks AM was integrated and able to inject personalized incentive adjustments to maximize revenue directly attributable to “reinvestment” spend, enabling:
Personalized tuning of incentives for maximal effect
Rapid adjustment to changing market sensitivity
Automated integration of competitive "battleground" into incentives
Individual level elasticity predictions leveraged for broader marketing
Sustained demand lift from repeat customer base
Automated course-correction for changing market realities
Active lever for up/down budget movements to govern yield
Consumer intelligence learnings for the broader organization
